Blog

31
Oct

Restaurant Web Design: Online Ordering

With this post, we’ll explore the concept of online ordering. We’ll cover topics like the value of online ordering to the restauranteur, fulfillment, the differences between ordering food online and traditional takeout, and how you can implement online food ordering for your establishment. Let’s get started! The Basics Online ordering allows customers to order food from your website for pickup,

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31
Oct

Restaurant Web Design: Visit Decision Signals

In this post, we’ll explore consumer user intent in relation to the restaurant industry. When a consumer visits your website, they are seeking information You want to be sure that you have that information readily available. What information? There are several types of information that a consumer may be seeking when they visit your website. Many of these are standard,

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27
Oct

Restaurant Web Design: Why You Need Online Reservations

Ultimately, your restaurant’s website should be filling tables. With online reservations, that’s not just a sentiment but a reality. There are a number of plugins and extensions on the market to build an internal reservations system. Online reservations can also be implemented even more quickly and easily using tools available from Yelp and OpenTable. If you are not already offering

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23
Oct

3 Ecommerce Technology Trends to Watch For in 2018

There are a number of technologies which will bring innovation to the online retail space in the next several years. Some have already arrived and will continue to make a larger impact. To be successful as e-commerce marketers, we typically strive to be on the very cusp of emerging technology. We try to foresee trends before they begin. In this

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22
Oct

Restaurant Web Design: The Perfect Online Menu

The importance of offering an online menu With this post, we’ll look at the importance of online menus in a restaurant website. Specifically, their placement and accessibility on the site. The menu is a crucial element of the consumer’s decision journey. It provides several key pieces of information: selection, diet options, and price. In the current mobile-connected world, consumers want, and moreover expect, to see a menu before

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21
Oct

Restaurant Web Design: Capitalizing on Impulse Behavior & The Psychology of Hunger

In this post, we’ll explore an important topic regarding restaurant website design and user experience: consumers search for restaurants when they are hungry. “Hungry” user behavior This means that consumers (or potential patrons of your establishment) are making their dining decisions on an empty stomach. Consider the following statistics: 85 percent of hungry mobile users searching for food go on

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16
Feb

Why You Should Hire a Professional Website Design Team Like Us

With this post, we would like to help provide you with clarity on how working with a professional, high-quality website design and development team will benefit your business, and how it is an investment that pays for itself. Who should read this If you have found this post, you are more than likely one of several different kinds of people

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22
Jan

Building a Brand Pt. 2 – Visual Identity

This post is part 2 in our series on the architecture of a brand. For part 1 see “What is a Brand?” A brand’s visual identity can be defined as what the consumer pictures in their mind when they hear the brand name. This includes the logo mark, but is also much more. A visual identity encompasses all visual inputs

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30
Jun

Building a Brand Pt. 1 – “What is a Brand?”

This post is part 1 in our series on the architecture of a brand. For part 2, see Visual Identity. As we begin this series on the mechanics of branding, we felt that it would be natural to begin by answering the basic question: “what is a brand?” The word “brand” used to describe the public facing identity, or trademark,

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