Blog

25
Jun

Building a Brand Pt. 3 – Brand Experience

With this post, we’ll uncover some of the details of brand experience. This post is number three in our series “Building a Brand” for part 1 see What is a Brand? For part 2 see Visual Identity. What is brand experience? Brand experience is the impression that your brand leaves with customers. It is the memories that the brand creates in

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24
Jun

How to Have a Brand Which Stands Out and Leaves a Lasting Impression

We are at an incredible point in the history of commerce. The progression of technology has brought the ability to found, own and operate a business within reach of the majority of the world’s population. But, how can one have a brand that stands out with the increasing competition? Globalization has expanded the customer base for many businesses, to nearly the

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2
May

Negative Customer Feedback Can Grow Your E-commerce Business, Here’s How

Everyone dreads negative customer feedback. Does your heart drop each time you get a notification from Yelp before you can see if it was positive or negative? I think many of us have been there. Our intention is always to craft our product or service in such a way that it provides a five-star experience to the customer every single

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27
Apr

How to Remove WP Engine Plugins from WordPress

We recently redesigned a WordPress site for a client who was migrating away from WP Engine. When we migrated the client to the new host, they still had a “WP Engine” section in their WordPress dashboard main menu. Since this feature set would no longer be utilized, it was best to get the plugins removed to keep things lean and

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26
Apr

Why Content Should Be the Heart of Your Marketing Strategy

Content is one of the most effective and profitable marketing approaches available to us today. You may be familiar with the saying “content is king” which was quite popular a few years ago. The saying may be tired, but it rings true as ever. In this post, we’ll explore what the word “content” encompasses, why it is a great marketing

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31
Oct

Restaurant Web Design: Online Ordering

With this post, we’ll explore the concept of online ordering. We’ll cover topics like the value of online ordering to the restauranteur, fulfillment, the differences between ordering food online and traditional takeout, and how you can implement online food ordering for your establishment. Let’s get started! The Basics Online ordering allows customers to order food from your website for pickup,

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31
Oct

Restaurant Web Design: Visit Decision Signals

In this post, we’ll explore consumer user intent in relation to the restaurant industry. When a consumer visits your website, they are seeking information You want to be sure that you have that information readily available. What information? There are several types of information that a consumer may be seeking when they visit your website. Many of these are standard,

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27
Oct

Restaurant Web Design: Why You Need Online Reservations

Ultimately, your restaurant’s website should be filling tables. With online reservations, that’s not just a sentiment but a reality. There are a number of plugins and extensions on the market to build an internal reservations system. Online reservations can also be implemented even more quickly and easily using tools available from Yelp and OpenTable. If you are not already offering

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23
Oct

3 Ecommerce Technology Trends to Watch For in 2018

There are a number of technologies which will bring innovation to the online retail space in the next several years. Some have already arrived and will continue to make a larger impact. To be successful as e-commerce marketers, we typically strive to be on the very cusp of emerging technology. We try to foresee trends before they begin. In this

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22
Oct

Restaurant Web Design: The Perfect Online Menu

The importance of offering an online menu With this post, we’ll look at the importance of online menus in a restaurant website. Specifically, their placement and accessibility on the site. The menu is a crucial element of the consumer’s decision journey. It provides several key pieces of information: selection, diet options, and price. In the current mobile-connected world, consumers want, and moreover expect, to see a menu before

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