Building a Brand

25
Jun

Building a Brand Pt. 3 – Brand Experience

With this post, we’ll uncover some of the details of brand experience. This post is number three in our series “Building a Brand” for part 1 see What is a Brand? For part 2 see Visual Identity. What is brand experience? Brand experience is the impression that your brand leaves with customers. It is the memories that the brand creates in

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22
Jan

Building a Brand Pt. 2 – Visual Identity

This post is part 2 in our series on the architecture of a brand. For part 1 see “What is a Brand?” A brand’s visual identity can be defined as what the consumer pictures in their mind when they hear the brand name. This includes the logo mark, but is also much more. A visual identity encompasses all visual inputs

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30
Jun

Building a Brand Pt. 1 – “What is a Brand?”

This post is part 1 in our series on the architecture of a brand. For part 2, see Visual Identity. As we begin this series on the mechanics of branding, we felt that it would be natural to begin by answering the basic question: “what is a brand?” The word “brand” as used to describe the public facing identity, or

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